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Pak Electron Limited

PEL The Marketing Project ,NUML, Acknowledgements Dedication

bismillah

 

In the name of Allah, the most gracious the most merciful

UNLESS MY LORD WILLETH, (NOTHING CAN HAPPEN), MY LORD COMPREHENDED ON HIS KNOWLEDGE AND ALL THINGS, BE ADMONISHED? 
(AL-QURAN SURA-E-ANAM") 

 

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INTRODUCTION:

PEL The Marketing Project , NUML, Acknowledgements Dedication

PEL is Pakistan’s leading electronics & electrical products manufacturer. The project covers different aspects of the company like

 

  1. Company’s history.
  2. Mission of the company.
  3. Overview of the company.
  4. HRM department of the company.
  5. Financial aspects of the company.
  6. Marketing department of the company.  

 

We have tried to briefly address all the aspects related to PEL from its history, founders, growth, mission, headquarters and work locations, subsidiaries, HRM department with special reference to burning issue of child labour, workers and factories (environmental aspect), workers rewards etc. The corporate responsibilities of PEL are also discussed alongwith financial analysis in brief by getting data from the financial reports of the company. In marketing aspect of the organization it is discussed that how PEL has changed its technology time to time. How they get customer satisfaction through giving customers warranty and availability of warranty. And also they welcome questions and feedback from their customers.

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